What makes this such an alien concept for both the non-cyclist and the ‘serious’ cyclist alike is the fact that cycling, bikes and cycling apparel have been slowly but surely pigeonholed as ‘sporting goods.’ So when newbies start cycling for the first time, they approach the whole affair like a gym session. So riding a bike becomes synonymous with working up a sweat, feeling the burn and getting a good workout. But what we’re talking about here is something different. We’re talking about getting to work, to school, to uni, or whatever, unruffled and on time.